TONI&GUY Memento Audere Semper

“Memento Audere Semper is a Latin phrase by Gabriele d’Annunzio and means in each moment it doesn’t matter if it’s good or bad, it’s important to remember to dare always. Hair isn’t just an addition, it’s is part of your expression, freedom, your journey to be who you want to be. When creating an image, it is always important for me to portray a strong and independent woman, always keeping suitability at the forefront of my vision. I believe everything has a beauty, but not everyone can see it. I wanted to show that through a series images that have a vulnerability to them, yet hold a domineering feel of empowerment, whilst allowing my skills to be seen throughout”.


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Daniele De Angelis, London Hairdresser of the Year 

Hair: Daniele De Angelis, TONI&GUY, London

Colour: Stuart Matuska and Charley Hanery 

Make-up: Lan Nguyen-Grealis, Kelly Mendiola, Carrie Leanne Jess

Styling: Dr Manrutt Wongkaew and Sara Dunn

Photographs: Kevin Luchmun, Jack Eames