HENKEL CELEBRATES THE OPENING OF THE ACADEMY OF HAIR: A FIRST OF ITS KIND, MULTI-BRANDED LEARNING CENTRE
The industry’s much anticipated #AcademyofHair has opened its doors this June in Culver City, California. Henkel’s leading professional hair care and color brands including Alterna, Kenra Professional, PRAVANA, #mydentity, Joico, Schwarzkopf Professional and Sexy Hair celebrated the inauguration of the multi-branded learning center alongside beauty industry leaders, influencers and community dignitaries.
The facility features several unique, rentable spaces including a full-service test salon and colour bar, a digital trend lab designed specifically for content creation and a versatile academy space. It’s also equipped with brand-new, cutting edge technology making it the ultimate learning center.
“Hairdressers are at the heart of everything we do here,” explained Stefan Mund, Regional Head of Henkel Beauty Care Professional North America. “Our new #AcademyofHair embodies Henkel’s commitment to innovation, offering a state-of-the-art space for stylists — a place where they can learn the latest techniques and use the newest products to help perfect their craft. We are excited to introduce the #AcademyofHair as a trusted and essential resource to the stylist/hair professional community.”