THE WINNER OF THE 2018 DAVINES WORLD STYLE CONTEST
Not new to competitions or winning awards, Stephanie Schewe now has one more accolade under her
belt after taking home the trophy for the World Style Contest at the Davines World Wide Hair Tour
2018. Taking place in the Italian city of Parma this past June, the competition featured hundreds of
entrants from around the world. Schewe, who has previously won a Mirror Award, and achieved finalist
status in last year’s NAHAs, collaborated with photographer Richard Dubois and stylist John Carlo for her
entry.
The Davines World Wide Hair Tour is a unique opportunity for like-minded creative hairdressers to
network, and share ideas and projects in an event dedicated to beauty. This Tour also marked the
unveiling of the Davines Village. Serving as the new home of sustainable beauty to Davines Partner
salons around the world, the Village built in Parma will include two buildings and a large greenhouse
that will be the centerpiece of the entire complex.
Now in its 12 th edition, The World Style Contest is an international competition among the global
Davines community, which calls for stylists to submit their personal vision of an inspirational, tasteful
and fashion forward look suitable for their chosen model. The competition consists of two phases: a
photographic entry, and the final on-stage look.
Over the course of three days, twenty international finalists from around the world had a chance to
compete, interpret their own style, and enjoy international recognition at the event. It was both
Schewe’s first time competing live on stage, and vising the Davines head office in Parma – the quaint city
where the brand was first founded in 1983. She had two days to prep her model, with the third day
consisting of a live competition in front of an audience of over 3,000 beauty professionals.
Schewe explained that the inspiration for her model came from the colours of nature, like woods, army
green and a touch of rosy gold pink. Completing both the cut and colour herself, she wanted to capture
the essence of what a Davines woman is. “I’ve been at Salon Collage for 15 years doing both cut and
colour,” she explained of taking on both processes. “I believe in doing both so that you can finish off
your own vision and look. You can be good at both.”